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Search Engine Optimization

How Do Your Prospects Find You?
In the brick and mortar world, they might look you up in the local telephone directory or Yellow Pages. In the Internet world, your prospects use search engines, such as Google, Yahoo, AltaVista, and others, to find what they are looking for.

Search Engine Optimization (SEO) is the art of leveraging your site to bring targeted traffic to you, that way increasing potential sales. I can work along with you to ensure that your site is listed in the major search engines and directories, using ethical techniques that will give you a good listing for the long term. I can help you create a site that is usable and attractive to both visitors and search engines.

Get Listed In The Major Search Engines
Seach Engine Optimization first enables search engines, such as Google, Yahoo, AltaVista, and others, to find and catalog your site. Using a technology called "spidering", search engines are able to reach out into the World Wide Web and locate sites to add to their databases.

With SEO, you can ensure that these spiders can not only find your site, but catalog it appropriately so that the right people visit. Ideally, it takes about 30-60 days before a website can be "spidered," and listed in a database before the site can be found on the internet. At Eloquent Web Designs, we speed that process up using some of the best marketing and promotional tools available on the market for that purpose. That way your site has the chance of being listed & cataloged much sooner after your initial launch.

Targeted Traffic
After your site is listed on the major search engines, the next task is to ensure that it is ranked high. Put simply, a result that is ranked #4 or #5 is far more likely to be clicked than a result that is ranked #150. I strive to make sure that your site will appear in the first 10 listings in the search engines.

Search Engine Optimization can also fine-tune your site so that the site is matched with the most common keyword searches appropriate to your services. I also make sure to use the latest web design standards using HTML5 and Cascading Style Sheets (CSS) so that your pages are free from the junk that Search Engines don't need to see and cannot read, such as excessive JavaScript code, thus making them more friendly to the "spiders".

Eloquent Web Designs provides multiple levels of SEO services, from one-time services to get your site spider-friendly, to ongoing analysis and optimization to get the most out of search engine traffic.