Imagine spending thousands of dollars on your brand new website and a year later realize that you have alienated over 20% of your visitors. How’s that even possible? Well, that’s what I discovered recently after viewing some of the reports on Google Analytics for a particular client’s website. That number may seem small but is clearly indicative of global trends of users with internet activity.
This was a particular report that I had not previously paid attention to but has soon proven to contain some very valuable information that would strengthen my resolve for building websites responsively. The report, call “devices” under a section “mobile” revealed that the number of visits that particular client’s website had received through mobile devices and the type of devices used to visit the site.
The data showed that more than 25 different mobile devices were used to visit the site. More stunning to me was that the 20% figure accounted for 65% of new visitors to that client’s website. I was so excited by this new data. This meant that only 35% of new visitors to the website did so through their desktops. I don’t know about you but this is yummy stuff to me.
The site was built with a fixed width of 960 pixels. The problem with that is the site would fit comfortably on a desktop monitor screen and a laptop but when it came to smaller device screens it would not adapt to the screen size. The width of the pages viewed as well as the images remained the same size on the mobile device as on the large screens. Mobile devices users would have to spend an inordinate amount of time scrolling both vertically and horizontally to both view the content and to make sense of it. That puts these mobile viewers at a great disadvantage.
Building your website to adapt to mobile devices is not an option anymore if you plan to allow your clients and visitors full access to your products and information anytime and anywhere. Actually, that’s exactly the intent of mobile devices. To give the user internet access to all sorts of information at any time and from anywhere.
If a potential client heard your website’s address advertised while listening to the radio or probably saw it while sitting in the doctor’s office via a pamphlet, brochure or magazine, you have the opportunity right then and there to give them access to your products and services right where they are instead of trying to memorize your site’s address and wait till they get to a desktop to view your information. If your website is not built to adapt to fit their mobile device so they can view and understand your information, you may have lost a potential client.
They way your clients or potential clients’ view and access information has changed. The type of devices they use to view your information has changed. You must change the way you present your products and information to your audience and building your website responsively is the only way to do so.